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Daimler Truck AG („Wir“)
Fasanenweg 10
70771 Leinfelden-Echterdingen


Daimler AG
Konzernbeauftragter für den Datenschutz
HPC E600
70546 Stuttgart


We appreciate you visiting our website and your interest in the products we offer. Protecting your personal data is very important to us. In this Privacy Policy, we explain how we collect your personal information, what we do with it, for what purposes and on what legal foundation we do so, and what rights you have on that basis. We will also refer you to our

Data Protection Policy (PDF).

Our Privacy Statement on the use of our websites and our Data Protection Policy do not apply to your activities on the websites of social networks or other providers that can be accessed using the links on our websites. Please read the data protection provisions on the websites of those providers.


a. When you visit our websites, we store certain information about the browser and operating system you use, the date and time of your visit, the access status (e.g. whether you were able to access a web page or received an error message), the use of web page functions, the search terms you may have entered, the frequency with which you access individual web pages, the name of accessed files, the amount of data transferred, the web page from which you accessed our web pages, and the web page you visit from our web pages, whether by clicking on links on our web pages or by entering a domain directly in the input field of the same tab (or window) of your browser in which you opened our web pages. We also store your IP address and the name of your Internet service provider for a period of seven days for security reasons, in particular to prevent and detect attacks on our web pages or attempts at fraud.

b. We only store other personal data if you provide us with this data, for example, as part of a registration, a contact form, a survey, a competition or for the performance of a contract, and even in these cases only to the extent that we are permitted to do so on the basis of consent given by you or in accordance with the applicable legal provisions (for more information, see the section “Legal basis for processing” below).

c. You are under no legal or contractual obligation to provide us with your personal data. However, it is possible that certain functions of our websites depend on you providing personal data. If you do not provide personal data in these cases, this may result in functions not being available or only being available to a limited extent.


a. We use the personal information collected during your visit to any of our websites to make using them as convenient as possible for you and to protect our IT systems against attacks and other unlawful activities.

b. If you share additional information with us – for example, by filling out a registration form, contact form, chat, survey, contest entry or to execute a contract with you – we will use that information for the designated purposes, purposes of customer management and – if required – for purposes of processing and billing and business transactions within the required scope in each instance.

c. For further purposes (e.g. display of personalized content or advertising based on your usage behavior), we and, if applicable, selected third parties will use your data, provided that you give your consent (= approval) to this within the framework of our Consent Management System. You can obtain further information and decision-making options here.

d. In addition, we use personal data if we are legally obligated to do so (e.g. storage for the fulfillment of commercial or tax law retention obligations, release according to official or court order, e.g. to a law enforcement agency).


a. Our websites may also contain an offer of third parties. If you click on such an offer, we transfer data to the respective provider to the required extent (e.g. information that you have found this offer with us and, if applicable, further information that you have already provided on our websites for this purpose).

b. When we use social plug-ins on our websites from social networks such as Facebook and Twitter, we integrate them as follows:

When you visit our websites, the social plug-ins are deactivated, i.e. no data is transmitted to the operators of these networks. If you want to use one of the networks, click on the respective social plug-in to establish a direct connection to the server of the respective network.

If you have a user account on the network and are logged in when you activate the social plug-in, the network can associate your visit to our websites with your user account. If you want to avoid this, please log out of the network before activating the social plug-in. A social network cannot associate a visit to other Daimler AG websites until you have activated an existing social plug-in.

When you activate a social plug-in, the network transfers the content that becomes available directly to your browser, which integrates it into our websites. In this situation, data transmissions can also take place that are initiated and controlled by the respective social network. Your connection to a social network, the data transfers taking place between the network and your system, and your interactions on that platform are governed solely by the privacy policies of that network.

The social plug-in remains active until you deactivate it or delete your cookies.

Cookie Information.

c. If you click on the link to an offer or activate a social plug-in, personal data may reach providers in countries outside the European Economic Area that, from the point of view of the European Union (“EU”), may not guarantee an “adequate level of protection” for the processing of personal data in accordance with EU standards. Please remember this fact before clicking on a link or activating a social plug-in and thereby triggering a transfer of your data.

d. Google Tag Manager:

We use the service called Google Tag Manager from Google. “Google” is a group of companies and consists of Google Ireland Ltd (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA as well as other affiliates of Google LLC.
The Google Tag Manager is an utility service and processes personal data itself only for technically necessary purposes. The Google Tag Manager takes care of loading other components, which for their part may collect data. The Google Tag Manager does not access this data.

For more information on the Google Tag Manager, please refer to Google’s privacy policy.
Please note that American authorities, such as intelligence agencies, could potentially gain access to personal data that is inevitably exchanged with Google due to the Internet Protocol (TCP) when this service is integrated, due to American laws such as the Cloud Act.


a. We want to tailor the content of our websites to your interests as precisely as possible and in this way improve our services for you. To identify usage preferences and particularly popular areas of the Websites, we use the following analytics tool(s): Google Analytics, Adobe Analytics.

b. When using these analytics tools, data may be transferred to and processed on servers located in the United States. Please note the following: In the USA, from the perspective of the European Union, there is no “adequate level of protection” for the processing of personal data corresponding to EU standards. However, this level of protection can be replaced for individual companies by certification under the so-called “EU-U.S. Privacy Shield”.c. If you do not want us to collect and evaluate information about your visit to our websites using the aforementioned analysis tools, you can object to this at any time for the future (“opt-out”).We implement your objection by setting an opt-out cookie in your browser. This cookie is only used to assign your objection. Please note that for technical reasons, an opt-out cookie is only effective in the browser in which it was set. If you delete the cookies or use a different browser or terminal device, please perform the opt-out again.

d. Below you will find information about the providers of the analysis tools we use and the respective opt-out option:

Google Inc (“Google”).
Google is certified under the EU-U.S. Privacy Shield.
You can prevent the transfer of your data and its collection and processing by Google. Google provides information about this via the following link:

Adobe Systems Inc (“Adobe”).
Adobe is certified under the EU-U.S. Privacy Shield.
To object to analysis by the Adobe Analytics product, you can follow this link:


In order to tailor our online marketing (e.g. banner advertising) on the websites of our retargeting partners (Flashtalking, Google Adwords, Google Doubleclick and Vivaki) more specifically to your needs and interests, we use so-called retargeting technologies. In this process, your interest in our products and services is stored in cookies. These cookies are read when you visit other websites that work with our retargeting partners and used to provide you with information that is as relevant to your interests as possible. This is done anonymously, i.e. you cannot be identified via retargeting.
If you do not want Daimler and its retargeting partners to collect, store and analyze information about your visit and to tailor banner ads to your interests, you can object to this at any time for the future (opt-out).

For the technical implementation of this objection, an opt-out cookie is set in your browser. This cookie is used exclusively to assign your objection. Please note that for technical reasons, an opt-out cookie can only be used for the browser from which it was set. If you delete the cookies or use a different browser or terminal device, please perform the opt-out again.
You can manage and disable the use of cookies by third parties on the following website:


We take technical and organizational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by unauthorized individuals. We are continuously improving our security measures in line with technological advancements.


a. If you have given us your consent to process your personal information, then that is the legal foundation for processing it (Art. 6, para. 1, letter a, of the EU’s General Data Protection Regulation, or GDPR).

b. Art. 6, para. 1, letter b, of the GDPR is the legal basis for processing personal information for the purpose of entering into a contract or performing a contract with you.

c. If processing your personal information is required to fulfill our legal obligations (e.g. data retention), we are authorized to do so by Art. 6, para. 1, letter c, of the GDPR.

d. Furthermore, we process personal information for purposes of protecting our legitimate interests as well as the interests of third parties in accordance with Art. 6, para. 1, letter f of the GDPR. Examples of such legitimate interests include maintaining the functionality of our IT systems as well as the (direct) marketing of our products and services (to the extent not covered by your consent) and those of third parties and the legally required documentation of business contacts. As part of the consideration of interests required in each case, we take into account various aspects, in particular the type of personal information, the purpose of processing, the circumstances of processing and your interest in the confidentiality of your personal information.


Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. Moreover, we delete your personal information as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete data in individual cases, the relevant personal data are flagged to restrict their further processing


a. As a data subject, you have the right of access (Art. 15 GDPR), right to rectification (Art. 16 GDPR), right to erasure (Art. 17 GDPR), right to restriction of processing (Art. 18 GDPR) and right to data portability (Art. 20 GDPR).

b. If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. The legality of processing your personal data before revocation remains unaffected. We may further process such data pursuant to another applicable legal basis, e.g. for the fulfilment of our legal obligations (cf. section “Legal bases of processing”).

c. Right to object
For reasons relating to your particular situation, you have the right to file an objection at any time to the processing of personal data pertaining to you that is collected under Section 6 Clause (1e) GDPR (data processing in the public interest) or Section 6 Clause 1 f) GDPR (data processing on the basis of a balance of interests). If you file an objection, we will continue to process your personal data only if we can document mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defense of legal claims. To the extent we use your personal data for direct marketing based on legitimate interests, you have the right to object at any time without giving reasons.

d. We ask you to address your claims or declarations to the following contact address if possible:

e. If you believe that the processing of your personal data violates legal requirements, you have the right to lodge a complaint with a competent data protection supervisory authority (Art. 77 GDPR).


If you subscribe to a newsletter offered on our website, the data provided during the newsletter registration will only be used for sending the newsletter, unless you agree to further use. You can unsubscribe at any time using the unsubscribe option provided in the newsletter.


With the Central Registration Service offered by Daimler AG, you can sign up for every website and application belonging to the Mercedes-Benz Group and its brands that are connected to the service. The applicable terms of use contain specific data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications.


For information on the cookies we are using and their functions, please refer to our Cookie Information.

Last update: June 2022